Last updated: April 2023
Your privacy is important to us. At Fair.xyz we respect your privacy and are committed to protecting your Personal Data. This policy sets out how we look after your Personal Data we collect from you, how we use it, who we share it with and how long we keep it for (the Privacy Policy). This Privacy Policy relates to your access and use of our website at https://fair.xyz (the Website), our APIs and any other solutions, software, tool, features or functionality in relation thereto, in order to, inter alia, view, explore, and trade NFTs (the Services).
This Privacy Policy will also tell you about privacy rights and how the law protects you. Unless otherwise stated, any defined terms herein shall have the same meaning as provided in the Creators or Users Terms and Conditions (https://fair.xyz/terms-and-conditions).
If you have any questions about this Privacy Policy or any other matter relating to how we use your Personal Data, please email us at [email protected].
This website is not intended for children and we do not knowingly collect data relating to children.
Fair.xyz Ltd, a company registered in England under number 3932039, with its registered office at 35 Ballards Lane, London, United Kingdom, N3 1XW, is the data controller (we or us). This means we are responsible for deciding how we hold and use your personal information in your interaction with Website and Services.
We keep this Privacy Policy under regular review. This version was last updated on April 2023.
It is important that the Personal Data we hold about you is accurate and current. Please keep us informed if your Personal Data changes during your relationship with us.
Our Website and/or Services may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our Website and/or Services, we encourage you to read the privacy policy of every website you visit.
Personal data, or personal information, means any information about an individual from which that person can be identified (Personal Data). It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of Personal Data about you which we have grouped together as follows:
Identity Data includes:
Contact Data includes your name, email address or telephone number you provide us if and when you contact us for any reason.
Transaction Data includes, in relation to Users and Creators, your Wallet address, which may become associated with Personal Data when you use our Services, and any information regarding your purchases and sales.
Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website and/or Services.
Profile Data includes, for Users and Creators, your profile picture and/or banner insofar as you decide to put a picture of yourself.
Usage Data includes information about how you use our Website and Services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your Personal Data but is not considered Personal Data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature of our Website. However, if we combine or connect Aggregated Data with your Personal Data so that it can directly or indirectly identify you, we treat the combined data as Personal Data which will be used in accordance with this Privacy Policy.
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.
Where we need to collect Personal Data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you the Services). In this case, we may have to cancel the Services you have with us but we will notify you if this is the case at the time.
We use different methods to collect data from and about you including through:
Direct interactions. You may give us your Identity, Contact and Transaction and Profile Data by creating an account on our Services, which will be associated with your linked blockchain address when you connect your Wallet to our Services (Account) and using our Services. This includes Personal Data you provide when you:
Automated technologies or interactions. As you interact with our Website and Services, we may collect Technical Data about your equipment, browsing actions and patterns, by using cookies and other similar technologies. Insofar as we do, this will be set out in a Cookies Policy which will be added to the Website and Services.
Third parties or publicly available sources. We will receive Personal Data about you from various third parties and public sources as set out below:
We will only use your Personal Data when the law allows us to. Most commonly, we will use your Personal Data in the following circumstances:
We have set out below, in a table format, a description of all the ways we plan to use your Personal Data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your Personal Data where more than one ground has been set out in the table below.
Purpose/Activity | Type of data | Lawful basis for processing including basis of legitimate interest |
---|---|---|
To create your Account | (a) Identity (b) Profile | Performance of a contract with you |
To collect our Service Fees | Transaction | Performance of a contract with you |
To manage our relationship with you which will include, or respond to any questions or issues you may have | (a) Identity (b) Contact (c) Profile | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how Users and Creators use our Services) |
To use the Services, view NFTs and enter into transactions through our Services | (a) Identity (b) Contact (c) Profile (d) Transaction Data | (a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how Users and Creators use our Services) |
To enable you to complete a survey | (a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications | (a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how our Users and Creators use our Services, to develop them and grow our business) |
To administer and protect our business and our Website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity (b) Contact (c) Technical | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
To use data analytics to improve our Website, Services, marketing, User and Creator relationships and experiences | (a) Technical (b) Usage | Necessary for our legitimate interests (to define types of Users and Creators for our Services, to keep our Website updated and relevant, to develop our business and to inform our marketing strategy) |
To make suggestions and recommendations to you about goods or services that may be of interest to you | (a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications | (a) Necessary for our legitimate interests (to develop our products/services and grow our business) (b) Consent when you expressly agree to receiving marketing communication from us. |
To carry out Know Your Customer Checks, Anti-Money Laundering checks and Anti-Terrorist Financing checks | (a) Identity (b) Contact (c) Transaction (d) Technical (e) Usage | (a) Necessary for our legitimate interest (to ensure our platform is a safe platform, and is not used for the purpose of money laundering or the finance of terrorism) (b) Necessary to comply with a legal obligation |
In this Privacy Policy:
We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).
We will get your express opt-in consent before we share your Personal Data with any third party for marketing purposes.
You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.
We do not currently use cookies. However, if we do start using cookies, please note that you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies.
We will only use your Personal Data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your Personal Data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your Personal Data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
We may share your Personal Data with the parties set out below for the purposes set out in the table Purposes for which we will use your Personal Data above.
We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.
Some of our legal advisors and accountants are located in Israel, which has been considered to provide adequate protection by the European Commission. Please note that:
We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your Personal Data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your Personal Data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your Personal Data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your Personal Data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.
To determine the appropriate retention period for Personal Data, we consider the amount, nature and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.
In some circumstances we will anonymise your Personal Data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
Under certain circumstances, by law you have the right to:
If you wish to exercise any of the rights set out above, please contact us at [email protected].
You will not have to pay a fee to access your Personal Data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your Personal Data (or to exercise any of your other rights). This is a security measure to ensure that Personal Data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.